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UUID stands for Universal Unique Identifier. It is a unique alphanumeric string that is generated and assigned to each asset by the BLOX system. The UUID of an editorial asset can be found by going to the live or preview version of the asset and at the end pf the URL look for .html. The alphanumeric string right before it is the UUID. It will start with the asset type, such as article, image, YouTube etc.:
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