Displays historical performance of your site for up to the last 12 months. Populates data from the previous day by noon central time.
Website filters remain the same and carry over from the Trending Dashboard.
As this dashboard is displaying historical performance it introduces a Date Range filter with: Last Month, Last Year.
The data that populates this dashboard comes from GA and Blox. This dashboard heavily relies on a feed from Blox Subscriptions which includes Audience+ data.
Subscription Revenue
- Total Subscribers - total unique active subscriptions. This data comes from BLOX and shows the subscription services and number of users on them.
- New Subscribers - the number of non-renewal transactions.
- Total Transaction Revenue - transaction revenue collected in this period. This is the total revenue amount processed upon purchase, regardless of the term of the subscription purchased.
- New Transaction Revenue - transaction revenue collected in this period of new subscribers. This may include subscription purchases for the whole year.
- Service Rate ID Grid
- Filters - use this to filter the results of what displays
- Service - the name of a service set up in your Subscriptions application
- Rate ID - the name of the rate set up in your Subscriptions application
- Sort Bys - use this to sort the results displayed by your preference
- Total Subscribers - number of subscribers on a service
- New Subscribers - number of new subscribers on a service
- Total Revenue - revenue from a service
- New Revenue - revenue from new subscribers on a service
Industry KPIs
- Meter Stop Rate -
- TownNews formula using events in our data layer: users_hit_wall / users
- Lenfest Institute of Journalism suggests the following calculation: number of users who hit the meter/ total users
- Paid Stop Conversion Rate -
- TownNews formula using events in our data layer: new transactions / users_hit_wall
- Lenfest Institute of Journalism suggests the following calculation: total digital subscription starts / unique visitors stopped
Purchases by Audience+
- Access Rule - The names of each rule setup in Audience+ for your domains.
- To see which of your subscriptions led to a conversion with this access rule click the blue drop down button in front of the Access Rule name.
- Conversions - The number of subscription purchases that can be attributed to this access rule.
- Conversions by Month - the number of subscription purchases each month
- This graph goes back up to 12 months starting when a domain began tracking for Data Insights. It does not react to the Date Range filter at the top of the dashboard.
- Top Assets by Conversion - assets leading to subscription purchases
- To navigate to another page of results, click the right arrow of the pagination at the bottom of the module.
