Events that happen within the native app, as well as events that happen in the "hybrid" web pages that are shown within the app, are all tracked to the same Google Analytics account.
Here is a list of events that are collected as screen views in the native side:
In addition, when customers click to read content, this is also captured as a screen view, with some additional information:
“Link:” + the asset title – this when the viewer clicks on a card and is taken to the article view
“Link:” + the asset title – when a viewer swipes from article to article (this is added in version 2.3)
“Link:” + the asset title of any link contained within the article
Photos and Photo Galleries contained in an article
When customers interact with the page and scroll up or down, those are captured as "swipe" events:
Scroll up
Scroll down
Swipe left
Swipe right
Video and auto assets played in the native app as well as in the web article are also tracked as events. More information about these asset types in the native apps:
Native app videos are any videos that the app does not view as 3rd-party videos. YouTube and CNN for example are 3rd-party or remote videos. These videos are handled as the articles are in the app. They play on the same video player that your website utilizes and open in a WebKit page.
Native videos are any videos that have been uploaded to BLOX or a VMS that has been approved and developed for native app use such as Field 59. They utilize players from Android and Apple for native app activity.
Native videos are indicated with a play button on the video asset card in the home asset feed.
Remote videos or 3rd-party videos will not have a play button over the thumbnail. When you click on the asset card, the video will be exposed in a web view in the web player utilized on your site.
Below are the metrics for native app videos. (Native is any video that is uploaded through the BLOX CMS or Field59. The raw mp4 videos are exposed to the native platform players for Google Play and Apple.)
Play
Pause
Resume
25% content played
50% content played
75% content played
Stop
Complete
Beacon
Below are the metrics for "Remote Video" appearing in an article view. Remote videos in Webkit include any video that appears in a webkit view; most commonly in articles.
video playing (in-app web view)
video paused (in-app web view)
video resumed (in-app web view)
Video ended (in-app web view)
